Adam Layland

Senior Lecturer in Leadership and Management, Coventry University


Adam’s career commenced when he joined Staffordshire Ambulance Service NHS Trust in 2005, working as a volunteer in the community and as a GP out of hours call taker in 2006. He obtained his Paramedic qualification through Sheffield Hallam University and East Midlands Ambulance Service NHS Trust in 2008 before commencing as a Paramedic with West Midlands Ambulance Service NHS Trust. Adam was quickly promoted to an Advanced Paramedic and Community Paramedic Officer before being seconded to support the Executive Management Team. During the secondment Adam was a Staff Officer to the Chief Executive Officer and Director of Service Delivery, ensuring that the strategic direction of the Ambulance Service was followed, whilst undertaking project work to support the Trust.

He has also held roles in other NHS Ambulance Services; in the London Ambulance Service he iwas a Mentor Paramedic (Practice Placement Educator), training newly qualified Paramedics to the high standards required by the Health and Care Professions Council. For Great Western Ambulance Service NHS Trust he was an Operational Support Manager in the Gloucestershire Area responsible for the delivery of the 999 service before becoming the Senior Operations and Performance Manager for the Patient Transport Service across Great Western Region.

Adam re-joined West Midlands Ambulance Service in 2012 as a Senior Operations Manager partaking in duties across all sectors of the organisation. He held roles as the Head of Transformation and Head of Operations for the region and was a member of many sub-board groups. He was an Executive Director for The Larrey Society Ltd, is a Member of the Institute for Healthcare Management, Member of the Chartered Management Institute, Member of the British Academy of Managers, Fellow of the Institute of Leadership and Management, Associate of the Institute of Remote Health Care and a Member of the College of Paramedics, where he is also the Parliamentary Lead.

Adam completed a Master’s Degree in Healthcare Leadership with the NHS Leadership Academy, University of Manchester and the University of Birmingham in 2016. He was honoured with a Senior Award in Healthcare Leadership by the NHS Leadership Academy and runner-up for the NHS Inspirational Leader of the Year 2014 and nominated for NHS Leadership Award in Leading Service Improvement and Innovation for 2016.

He is passionate about the improvement of patient care through excellent leadership and management. He joined Coventry University in 2017 as a Senior Lecturer in Leadership and Management, aspiring to complete his PhD in Healthcare Leadership by 2023.

Adam is an Editorial Board member and reviewer for the British Journal of Healthcare Management, the International Journal of Workplace Health Management, the Leadership in Health Services Journal and the Journal of Paramedic Practice.

In the University Adam is a Module Leader for Leading Complex Health Systems, Principles of Leadership and Management and Policy, Politics and Transforming Practice for the MSc Global Healthcare Management and the MBA Health Care Management. Adam is also the Module Leader for Professional Experience in the Extended Master’s programmes in the School of Health and the School of Psychology, Social and Behavioural Sciences.

In late 2017 Adam was successful in securing a significant contract with Health Education England and became the Programme Director for the Community Pharmacy Technician Training and Development Pilot. He led each element of the programme including individual training and development for 25 delegates, Organisational Development and a major Research project.

Research Interests

Adam has research interests in the field of healthcare leadership and management, blue light services, service improvements, mentoring, coaching and team effectiveness.